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HISTORY
Angellift® is the most unique natural skin care brand in the world.
Angellift is an over-the-counter, under-the-skin wellness brand. Born within the dental industry and raised through skin care culture, Angellift is a distinctive brand that carries authoritative presence above the average topical or skin care brand. Patented and published, Angellift is a brand, technique and product line that connects the lines between dentistry and skin care.
Face Lifts
Variations
Stand Alone
Reusable
The current product sold is our reusable, Angellift DermaStrips. This product has several models, but all are classified as ‘reusable’. The strip lasts out to 100 working hours and performs independently
of any other product.
Disposable
Angellift Disposable is a variation of our DermaStrip wherein the lift is substantially limited in work hours. Each strip would last for only one or two uses. The package may contain 15-30 strips for a month of use.
Adjustable
The adjustable strip is very similar to our original ‘Preview’ strip. This strip is designed to adhere to a special dental wax wherein the patient or administrator can adjust the location and amount of the lift by adding wax. The wax displaces greater volume in the area of placement for patients with asymmetrical aging issues.
STAND ALONE
Vitamins
Our mouths are lined with mucous membranes which absorb nutrients into the facial skin. These membranes are pH sensitive and react instantly to acidic fluids such as citrus fruits and some vegetables. Food allergy research has proven that facial skin is directly affected by these membranes.
In order to benefit and add continuity to our line Angellift developed a process by which low pH nutrients could be infused into the DermaStrips. This process would allow direct delivery of the vitamins to the membranes.
Unlike traditional vitamin supplements which are swallowed whole, bypassing the important membranes which line our mouths, chewable vitamins are absorbed into the membranes which feed our facial skin directly. Healthier skin reacts faster to DermaStrips than undernourished or vitamin deficient skin.
VITAMINS
Topicals
Angellift DermaStrips perform without the use of topicals or vitamins. However, consumer behavior is so ingrained in the use of topicals, consumers believe a topical is always necessary even with a treatment that requires none.
Instead of opposing this behavior, Angellift added topicals to our line in 2016, assuming the products would play a support role to our anchor products. However, within 5 years, topicals have become a highly desired line among our customers.
It has become abundantly clear that an expansion in the topical and vitamin lines is justifiable under the Angellift brand as consumer behavior continually appears stronger than actual brand instruction.
TOPICALS
Teeth Whitening
In 2017 Angellift was approached by a teeth whitening company. The company recognized the benefit of our DermaStrips in relation to teeth whitening. As a manufacturer of a wipe-on teeth whitening product, DermaStrips enhanced their product by suspending the lips above the teeth, allowing the whitener to work more efficiently. Without the DermaStrips, the whitener is washed off of the teeth too quickly. Although the opportunity presented was not advantageous enough for us, we recognize great potential in combining a whitening product within our line.
Combining whitening with lifting or 'whitening and tightening' is a product combination we believe will be successful.
TEETH WHITENING
Consumer
Direct
Currently, Angellift is sold in only one of at least five separate marketplaces; Personal/Direct. In the 'Personal' market, selling direct is 50%of the female audience space. Half of the female consumers today still purchase their skincare and beauty products from brick and mortar retail. Angellift has not entered this market yet.
Amazon
In 2020, Angellift decided to begin testing the waters of Amazon for the first time. Amazon maintains over 200 million Prime account holders in the optimal demographic for Angellift. All sales figures, valuations, etc within this presentation will not contain figures for Amazon as we have only begun analyzing and testing their platform.
Retail
In the retail space, beauty and skincare make up 8 billion dollars annually. Angellift has been approached by many retailers in the past including Walgreens, CVS, and Sally Beauty. To date, Angellift has only sold direct.
CONSUMER
Dentistry
Angellift began in the dental industry with our removable implant. originally used to address the affects of Bell's Palsy. The more dentists began working with our implant, the more improvisations began. Soon, our implant was used for lifting out asymmetrical and aging issues around the lower face. As indicated in our HISTORY section, this technology soon evolved into what is sold today; Angellift DermaStrips.
Although we left the dental industry to work directly with consumers, we believe a company with an existing dental distribution network would stand to gain the most with Angellift. The cosmetic dental office is a continually evolving service center. Patients seeking cosmetic services from teeth whitening to straightening are the perfect client base for Angellift. A dentist or dental assistant can provide hands-on use of Angellift at chair side. This demonstration and sales method would be stronger than any ad campaign ever developed.
DENTISTRY
Spa/Wellness
Health and Wellness Spas from resorts to cruise ships provide one of the best hands-on demonstration environments available. Angellift was launched in dentistry where chairside demonstrations allowed patients to witness the process and effect. Later, Angellift set records on live television shopping channels with the same selling techniques. Any environment where the skin professional can provide a hands-on demonstration of Angellift is guaranteed success. We believe that once a hands-on distribution channel is opened to Angellift, direct and online selling channels should be eliminated. This would allow for maximum profit and growth in a controlled environment. ab
SPA/WELLNESS
Dermatology
With 180,000 Estheticians and 10,000 licensed Dermatologists in the US, the opportunity is substantial for the distribution of our Angellift Professional line. Our Professional Line is stronger than our personal line and would best be distributed by professionals in the industry capable of monitoring or administering this technology.
DERMATOLOGY
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